Brand identity case study. Feb 14, 2021 · Brand Purpose.

Brand identity case study Customer & Market Research; and examples around visual identity, positioning, tone of voice, key messages, brand archetypes, content, competitors, and more. Apple's approach highlights its commitment to innovation and sleek design, making its products synonymous with high-end Apple Branding Strategy and Marketing Case Study. It all started in early 2000 when yoga guru Baba Ram Dev openly criticized the MNC brands since then , Yoga guru Jul 10, 2024 · Hello, brand lovers! To better understand the intriguing subject of brand building, we’re going to dive into some amazing case studies today. Smart Insights members have access to a wealth of best-practice advice, real-life case studies, plus tools, templates, and training to upskill themselves Nov 21, 2024 · Brand Visual Identity; Case Studies; Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters. Rebranding for scale with The Bali Market. This is a branding design pro case study example. Search 224,326,391 papers from all fields of science. Tesla thrives on inspiring brand case studies by leveraging social media and community-driven marketing Apr 24, 2024 · Dive into the world of luxury hotel branding with captivating case studies from iconic brands like The Peninsula, Aman, and Four Seasons. For food and beverage companies, taste is a core part of brand identity. Enjoy the power of elegance and sophistication wrapped in functional and efficient graphic design. In addition, the brand identity system 2016 dissertation for MSc. Branding Design for Food Delivery Service. M. This created the case for IHCL that had the market equity to emerge as a strong parent brand – a house of brands spanning offerings from luxury of Taj to volume catering of TajSATS, also uncovering the growth potential of ‘nestled’ brands like Aug 11, 2022 · {Case Study} Visual Brand Identity Building with Kate Holden branding and marketing case study visual identity Aug 11, 2022. A well-designed brand communicates a company’s values, differentiates it from Semantic Scholar extracted view of "Creation and Transmission of Brand Identity: Case Study of MUJI" by Yumiko Toda. search search. Unity; Hero Content. Hero Check the details of the design process on brand identity, web, and mobile UX design for the fintech service Crezco whose aim is to help small businesses grow easier. Quisine. Visual Identity: This encompasses the overall look and feel of the brand, including color schemes, typography, imagery, and design elements. Our today’s design case study tells the story of the fintech service Crezco which strives to solve this problem and make financial operations even easier at 4 days ago · Our Red Bull case study shows how the Red Bull brand became a beloved brand and global sensation. HyperWrite's Case Studies in Successful Brand Management guide examines notable companies that have built strong, recognizable brands through innovative strategies and consistent execution. B2B Brands Red Bull case study: The courageous pathway to becoming a beloved brand. Jan 10, 2025 · Frank Brands is a B2B branding expert and brand identity designer based near Newcastle, UK, and with a 22-year presence in Dubai. The next step was to create the UX, which involved developing a seamless flow of screens that Sep 11, 2024 · The methodology part sets the direction for a case study, explaining the research purpose and coining a definitive research question. 1 Corporate Brand and Corporate Branding. Jul 1, 2013 · This paper explores the concept of digital brand identity and patterns of interaction, orchestration and effect that are enacted to achieve a competitive advantage. Social Media Strategy: Social media has become a critical component of digital marketing, providing businesses with the opportunity to engage with customers in real time and Case Study Transforming RSPCA's brand identity: A sustainable fleet and multi-site rebrand by Aura. Oct 11, 2017 · brand identit y and reputation in higher education, comprising three levels: 1) brand identity, 2) the quality dimensions of brand reputation and 3) brand reputation. Zara’s designers draw inspiration from major fashion shows, celebrity wear, and street fashion and combine this with the costs that consumers are willing to pay (Chunling 2020). These case studies showcase how Dooly. Airbnb This research aims at exploring the influence of generated content in the effectiveness of hotel brand identity creation. Storytelling: Creating a Brand Narrative . Logo DesignBrand DesignBrand PatternsBrand GuidelinesBrand BookBrand AssetsSocial Media DesignWebsite Design #brand book #brand case study #brand guide #brand guidlines #brand identity design #branding #branding kit #brand The Digital Brand Identity of Fast-Fashion Brand Zara. The research aims to analyse the relationship between brand identity and consumer perception through the case study of Fabindia, which is an Indian brand known for traditional and handcrafted products. Not only does it have a fun, beautiful, and well-executed B2B brand, but it’s also one of the few businesses that manages to go beyond sustainability and embed the regeneration of nature at the core of its brand’s DNA and actions. Her work caters to two different demographics; it was important to us that we created space for both of these areas. We’ve chosen the following case studies for various reasons. Page navigation. fig file and a Figma Slides format, as well Feb 25, 2020 · This branding case study is featuring the example of La Poudre, a French feminist podcast by journalist Lauren Bastide, produced by the podcast studio Nouvelles Écoutes. 3. #brandidentity #branding #brand #nancyburgess (847) 224-9727 0 Items The Digital Brand Identity of Fast-Fashion Brand Zara. When brand image or brand identity is expressed in terms of human traits it is called brand identity or a personality identity. sapientia . By effectively implementing brand Nov 27, 2023 · A brand that not only sells athletic gear but also motivates people to pursue their dreams and passions. Analyzing various rebrand case studies reveals several critical takeaways for successful rebranding. Let's talk today Brand Purpose &Visioning, Stakeholder Messaging, Corporate & Product Brand Architecture, Corporate Identity, Customer Experience & Environments. Feb 17, 2025 · The following brand design case study is of a junk removal company called Evergreen Junk Removal. Case Studies Explore some real-life examples from our portfolio across a range of industries, demonstrating how we've applied design concepts, branding strategies, and execution in practical scenarios. By launching New Coke, Coca-Cola 6 days ago · A strong brand identity can foster brand loyalty, increase brand recognition, and ultimately drive growth and profitability. Case Study #4: Netflix’s Evolution from DVD Rentals to Streaming Giant Feb 16, 2024 · Figure 1. This identity, which is deeply rooted in the company's Swedish heritage, has played a crucial role in its Brand identity and consumer perception are significant factors that are crucial to a brand’s success. Primary Brand Colors [#E91720 [#FFFFFF. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. Mar 1, 2024 · This strategy adjustment not only improved Burberry’s brand reputation but also greatly boosted its global market presence and revenues. It covers all essential elements for an impactful case study, offering diverse layouts to communicate the brief, scope, process, concepts and impact of your work. 2019). But there is no fixed formula to build a brand in Indian market. Meet Kate Holden. Under the leadership of CEO David Kenny, Nielsen honed in on digital-first and globally inclusive media solutions in three areas: measurement, marketing outcomes and content services. Mar 5, 2025 · Explore real-world examples of effective brand management strategies. , Ltd. Branding. ro Mar 12, 2024 · Brand Voice: The tone and manner in which a brand communicates with its audience define its brand voice. These brands have witnessed a surge in their overall brand revenue, sales and recognition by using professional brand designers’ help for their branding Sep 12, 2024 · In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Aug 2, 2024 · Designing a brand that stands out and resonates with its target audience is essential for businesses looking to establish a strong presence in the market. If the business owner or the company has developed the brand identity in-house (like the case of Microsoft), it is essential to document the One of our previous case studies showed you the detailed creative process of logo design for Andre, the company providing a variety of services on landscape and tree care. Jul 17, 2023 · This can involve a new logo, a redesign, a name change, and even new typography. It is the set of tools that a company uses to resonate with the target audience. Skip to search form Skip to main content Skip to account menu. This In this case, taking the time to acquire a deep understanding of the brand enabled me to bring IPAA’s entire visual identity into the future. Semantic Scholar's Logo. Brandcoat. Analysis and examples of Apple’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content. Case study: Block71 Bandung | Find, read and cite all the research you need on Mar 8, 2025 · The Bajaj Group is amongst the top 10 business houses in India. com. Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. Saudi Icon is actively playing a bigger role in the creation of meaningful new building Jul 11, 2020 · CASE STUDY . Brand Identity Feb 28, 2023 · How do Branding Agencies build top Indian Brands? :: Case Study. Armed with the knowledge of their pride in excellent customer experience, the aim for brand agency, Percept, was to bring their brand identity to life in a Nov 14, 2022 · Case Study: Brand Identity and UX Design for Safe Delivery Service Creative process on brand identity design and mobile application for Carricare, the service that connects couriers and customers to get parcels Sep 1, 2014 · (2014), Creating brand identity in museums: A Case Study. If you’re an FMCG brand sold in retail and need a visual identity refresh, ensure it capitalises on your existing distinctive brand assets rather than removing them entirely. In a room full of impressive entrepreneurs, Kate stands out. brand brand design branding gradient graphic design illustration isometric logo subscription uxui website. Oct 5, 2023 · Blinkit Brand Identity - Case Study. Health Sutra Brand Identity Case Study. Storytelling is a powerful tool in branding. Explore more about the role of social media for maximum impact on brand strategy: Role of Social Media in Modern Brand Strategies . The company sold off a shopper marketing business that didn’t align with this focus, transformed the Sep 14, 2024 · Brand Identity Evolution: From being a niche computer manufacturer to a luxury tech brand, Apple’s brand transformation has been remarkable. Nov 27, 2024 · Brand Visual Identity; Case Studies; Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters. A well-thought-out brand strategy is paramount, involving Google Chrome X McLaren F1 (*BRILLIANT Strategy Explained) Brand Identity Case Study. The group flagship company, Bajaj Auto, is ranked as the world’s fourth largest two- and three wheeler Coca-Cola Branding Strategy and Marketing Case Study. Brand design encompasses a variety of elements, from logos and color schemes to messaging and overall identity. The Challenge. Brand Visual Identity & Content. Skyelume are an advisor and supplier of lighting solutions for indoor and outdoor building lighting applications, with a Feb 26, 2025 · BPI, however, recognised the need for a new identity that will future-proof their brand. Sep 6, 2022 · We examine the case study of the Kia rebrand, exploring how its new logo and slogan work together to tell a new narrative to its target audience. Explore The Case Studies. The authors analysed the descriptive book explaining the strategy of the city brand Apr 16, 2022 · Brand Identity Case Study of Dolce and Gabbana Brief Introduction to Brand Image: The brand, Dolce and Gabbana, was created based on an audacious women’s idea. A consistent brand voice helps in building brand recognition and loyalty. et. This study is an investigation into the effects of product diversification on brand identity of two international corporation- Samsung and Toshiba Electronics. Our mission was to create a fresh and cohesive visual representation that accurately reflected the Sep 15, 2021 · Even though various factors influence customer-based brand identity, including price, product, and distribution, in this paper, I will focus on the influence of IMC on brand equity. by Marion Andrivet. Nov 13, 2017 · Rather than presenting just the final logo graphic in their portfolios, the designers featured in today’s showcase have produced thorough case Here, we have collected few branding case studies which are done in recent times; take a peek. Discover the secrets to their success. Primary Brand Colors [#1ED760 [#ffffff. Mar 5, 2022 · The Paytm logo’s first version(2010–2012) has three parts first is Pay, the upper case is T and M separated by a hyphen. An effective logo will incorporate many brand elements and act as a reflection of the brand’s image. Top Branding & Design Trends For 2025. Award-winning branding case studies by Nucleus, the London brand and digital agency, illustrating brand strategy, brand naming, brand identity and rebranding projects worldwide Jun 20, 2024 · Through the psychology of social identity, the study reveals how customer emotions are reflected in Apple’s brand marketing. Brand identity examples from my portfolio of clients I've had the opportunity to develop logos, marketing designs, and brand guides for. Dec 6, 2023 · Rebranding is the process of strategically altering the brand identity of a company, product, or service. “We want to create a movement, stand for Feb 17, 2025 · Let's roll our sleeves and dive into our top 10 brand design case studies. As we began to create this brand identity, we wanted to make sure that Ashlee’s personality came through. Like. Feb 26, 2025 · Explore Case Studies for Branding & Business Analysts. Primary Brand Colors [#003478 [#FFFFFF. Finding the Reason Beyond the Reason. A Case Study Gyöngyvér Erika TŐKÉS Sapientia Hungarian University of Transylvania, Cluj-Napoca, Romania gyongyvert@ms . Always test the changes in retail environments with real customers before Jul 20, 2021 · We highlight a rebranding case study that divulges our process for building a brand identity and differentiating it from competitors. Spotify Circular; Hero Content. → Jun 13, 2023 · How Netflix defined a brand that helped it to build a great product, and vice-versa. Today we continue this story to unveil the further process of PDF | On Aug 25, 2022, T. The Problem . al (2006). The Brand Identity interacts with the target customer segment to create brand equity, leading to increased customer retention, sales, and premium market In this case study, we, Kreative Clan, share our experience of revitalizing the brand identity of a renowned music school in Bangalore. These examples might assist you in understanding what Feb 19, 2025 · Learn from top brands' winning strategies: how they align values, products, and audience to create powerful identities. M letter stretched out and was Jan 22, 2025 · New Coke: A Classic Branding Case Study on a Major Product Change Failure. Such case studies serve as sources of inspiration and Nov 28, 2013 · In response, this article provides such a framework, the Corporate Brand Identity Matrix (CBIM), which draws upon the relevant literature, enriched by hands-on corporate experience gained by its application in three international corporate branding case studies. 50% research and another half based on personal preference. Some The objective of this case study is to discuss the process of branding, designing, and developing the BillyGo mobile application. Purpose – All efforts of marketers are aimed at building brands. pushed us out of our comfort zone, and in the process, helped us craft a brand identity that truly resonates with our target audience. Case Study 3: Brand Storytelling Excellence. Brand storytelling is an evolving branding technique which involves continuous narratives about the brand through publishing and sharing useful brand-related content with consumers. Get in touch. Case Study Keeping one of the UK's largest vehicle fleets on the road. She wanted the store and collateral to have a cohesive feel and drive her audience Oct 4, 2024 · Their timeless logo, red color scheme, and memorable advertising campaigns have made Coca-Cola one of the most recognized brands worldwide. The brand was bringing in sales, but taking up a lot of Grace’s time to create those numbers. A bit on the amateur side I admit, but I did want to revel on the freedom I was given. May 5, 2023 · The new creative story is up: welcome to check another identity design case study by the tubik agency team. Selected by academic staff as a good example of a masters level dissertation. Share your brand design process with your new clients by walking them through a case study from your previous works. Matt Chase demonstrates perfectly how a branding project should be put together and shows how his Ford Branding Strategy and Marketing Case Study. The brand 2 days ago · While all the branding case studies mentioned below have unique elements, they’re all exceptional examples of how a strong brand identity can engage and activate your target audience. We utilized a fun color palette with bright, contrasting shades of purple and Apr 25, 2015 · brand identity- case study of television platform “digitalb” April 2015 Conference: Second International Scientific Conference " Scientific Challenges for Sustainable Development" Mar 22, 2016 · brand; brand identity; branding; case study; superdry; Proven Systems for Business Owners, Marketers, and Agencies → Our mini-course helps you audit and refine an existing brand in 15 days, just 15 minutes a day. The Result . Truly iconic brands achieve near-universal recognition and positive brand associations, even among individuals who don’t frequently consume consumer packaged goods (CPG). Whether you own a small business, a startup, or an established brand, these examples can help you gain inspiration and learn from the successes of others. Hero Content Mar 16, 2024 · Brand Identity Case Study - Free download as PDF File (. Challenge. This well-known brand has been leading the fashion industry with its unique and symbolic articles. Analysis and examples of Coca-Cola’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content. The new logo represents a dramatic simplification of the Intel brand identity. 4 days ago · The 8 Most Iconic Brand Identity Package Case Studies Written by Kevin Keating at PKG . Crafted with an underlying geometry, the logo has a refined symmetry, balance, and proportion that is understated and iconic. When it comes to hosting virtual meetings, the software is paramount. De Pelsmacker. Logo Design: Collection of Creative Logos Recent Case Study. (847) 224-9727 Dec 22, 2023 · This research aims to explore the consumer perception of the Fabindia brand, present a review of existing literature on brand identity and consumer behaviour, and investigate the influence of Spotify Branding Strategy and Marketing Case Study. The colors used were yellow and black. Raja and others published Application of brand visual identity in interior design. The research was based on the content analysis of Zara’s Brand Identity Case Study–LED Lighting. Their products have become status symbols, synonymous with innovation and high-quality design. Whether you own a small 6 days ago · A strong brand identity can foster brand loyalty, increase brand recognition, and ultimately drive growth and profitability. Ready? Here we go! 1 – Airbnb: From Startup to Global Oct 15, 2023 · 40 Case Studies in Branding [Apple: Innovation and Design as Brand Identity] [Nike: Building a Global Brand Through Storytelling and Innovation] [Tesla: Revolutionizing the Jan 8, 2025 · In this article, we will provide brand identity case studies and examples from a variety of industries, highlighting their strategies and best practises. February 10, 2025. As well as updating her Shopify store with the new identity and custom brand illustrations. Team THC July 13, 2022 July 27, 2022 7 min read. 5. Creativity and innovation can help every tech business launch to conquer a changing world. Ford NGBS Antenna; Hero Content. 1. The Figma version includes both a traditional . Membership. Get in touch: hello@studiohakuna. A case Mar 3, 2025 · The Driverless Trucks at Ford: Cruising into a Compromised Brand Identity? case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. Over time, the concept of brand has been a concern and a subject of interest for many researchers. Overview . International Business Management. Together, we analyzed this brand beloved by millions of people around the world, to learn from their A collection of brand strategy examples and case studies that include positioning, tone, messaging, archetypes, identity, competitors, and more. In this case study, we will specifically talk about brand purpose, brand values, naming, audio identity, visual identity, and brand communication strategy. On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Design/methodology/approach This study adopted a case study approach to examine Australia’s current country brand identity initiative: Australia Unlimited, as an example of PBI. From Adobe to Canva, January 27, 2023. The research concludes with a practical exploration of the Spanish luxury brand Loewe as a case study, presenting how a 6 days ago · In this case study, we will examine how Nike has built a strong brand identity through digital marketing, specifically by leveraging social media and content marketing. Brand Typefaces. 15 minute read. Learn how to build a strong brand identity and differentiate yourself from competitors. (I was VP of Product from 2005–2010. Coca-Cola, McDonald’s, and Campbell’s Jul 25, 2019 · This study discusses residents’ involvement in the co-creation of a city brand, their perceptions about brand identity and authenticity and the fit with their sense of place. 5 Rebranding case studies. SF Pro Display; SF Pro Text; Hero Content. 05 Key Lessons Learnt from successful rebranding case studies Jul 11, 2024 · As the company was broadening its horizons from fit-out to design and build, a reflection on its brand identity became inevitable. In this way, Zara allows customers Jun 30, 2023 · Through a captivating case study, we’ll explore the evolution of Airbnb’s marketing and brand identity, and discover how it successfully captures its target market. In addition, Apple’s commitment to environmental sustainability Feb 14, 2021 · Brand Purpose. Nov 4, 2019 · This study advances the corporate brand heritage theory and introduces the theory of corporate heritage brand identity which is developed from the Case Study of John Lewis – one of the most Feb 22, 2018 · Whilst not strictly a case study into the brand identity process, this is one of my new favourite brand identity explorations. Each one of these brands nailed their visual identity in inspiring and different ways. The research paper is structured using existing literature from product Feb 26, 2025 · Maybank Case Study: Strengthening its position in Asia and international markets with Corporate & Product Brand Architecture. So whether you’re looking for brand identity design or refine your go-to-market creatives, let Locally Feb 25, 2024 · The Digital Brand Identity of Fast-Fashion Brand Zara. Name of the Brand: Dooly. The team chose a blue and white color scheme to reflect the brand identity and to create a clean, professional look. I deliver amazing brand strategy, identity, websites, and graphic design across print and digital. Home Training Strategy Mini MBA Books Close Books Open Books. A compelling brand narrative can engage consumers on a deeper level, allowing them to connect with the brand's values and purpose. These case studies illustrate how a well-defined brand identity can lead to long-term success and market dominance. We ensure that the content is accurate, well-structured, and free from errors before delivery. studiohakuna. Search Engine Optimization (SEO) Social Media Aug 11, 2018 · Creating the feel of the brand was usual fare for me. This research aims to explore the Aug 25, 2024 · Case Study: Brand Identity & Website Design for Khoj, an Arts Collective. Sep 10, 2018 · In creating a brand identity (logo, tagline, messaging) for a client, we developed a brand that is relevant online and offline. Case Studies Find studios Research toolkits About us. MUJI is a Japanese brand operated by Ryohin Keikaku Co. Case Study Branding and maintaining a vibrant van fleet for Sky. 3 (339 votes) IKEA, the Swedish home furnishing giant, has built a strong brand identity that is synonymous with quality, affordability, and sustainability. A new brand identity and reinvigorated culture. However, brands sometimes need to undergo transformations to stay relevant in an ever Oct 4, 2024 · These case studies illustrate how a well-defined brand identity can lead to long-term success and market dominance. Our brand's visibility has skyrocketed, and so has our bottom line Dec 13, 2024 · Top 10 brand case studies every strategist should know By Magda Adamska / 13 December 2024. Read the Case Study. We’re going to be exploring 5 case studies and deciding whether they were a rebranding success or a damaging flop. Each of these brands has leveraged unique elements to Feb 10, 2025 · The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. In this way, Zara allows customers Feb 11, 2022 · Brand Identity Case Study Part 2: The Work. Working on web design based on design stylistics approved for the brand identity, the studio UI/UX designer Sergey Kucherenko offered two options. A case study of eight (8) independent entrepreneurs who are BF SMEs in Klang Valley representing the business community in getting the field data for further analysis and findings. The McLaren Formula One Team and Google are associated since 2022 representing the Google web browser logotype (Google Chrome) in Aug 28, 2021 · 2. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. Explore what went wrong with New Coke and the branding lessons learned from this iconic marketing case. tc. An identity that will allow it to stand out in this 21st century digital world, visually communicate its new vision, mission & customer value proposition, and appeal to the new millennial market, whilst maintaining its centuries-old heritage. Our Approach . Analysis and examples of Spotify’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content. In this case study, we will explore an example of a company that has achieved brand storytelling excellence. Written by Graham Robertson, founder of Sep 17, 2024 · In this case study, I'll walk you through the creative journey of revamping a mid-sized company's brand visual identity, sharing the design process, challenges, and the impact of the Aug 31, 2023 · Brand identity is a collective term for all of the elements that portray the desired image to a customer. The results show that reputatiorisks may occur on each level of the framework, but n they aremost detr imental to the brandreputation on the level of brand identity. Nov 25, 2024 · Marketing case studies are detailed analyses of real-world marketing campaigns that showcase how particular brands achieved their goals and tactics to succeed. Jan 19, 2016 · The Nobel Prize serves as an in-depth field-based case study, and is analysed using the Corporate Brand Identity and Reputation Matrix (CBIRM), introduced here for the first time. Available for work Follow Following. CHALLENGE Founded in 1960 with a presence Apr 3, 2021 · In advanced brand management studies, there may be a specific focus on corporate branding and identity. Hakuna. pdf) or view presentation slides online. This brand identity will run like a seam through all visual communication. Mar 3, 2025 · This JONES case study lays out the argument for using a tagline rich with potential to develop a complete brand identity and related website content strategy. To elaborate on the mission point, today a company needs to be animated by a purpose that goes beyond developing innovative products or services, and that is inspired by the fundamental change and impact the company wants to make in the world. Case Study: Patagonia In this case study, we invite you to check the creative process for identity design and packaging for the ceramics and pottery brand, employing bold, stylish typography and neat artistic visual motifs. They believed they had a solid brand Sep 30, 2024 · The company’s branding establishes an emotional connection and unique identity that resonates with consumers, while marketing effectively communicates that identity and drives demand. Search. The Hard Copy is a resource for building and growing a unique brand identity, fostering brand loyalty and creating a competitive advantage in the market. A Case Study 135 trends in luxury brands. If Kate is known for one thing, it’s taking everything to the next level. A case study was conducted on The Hotel, a luxury hotel located in Brussels, as a way to discuss the importance of the application of digital strategies in building hotel brand identity using a co-creation approach to the Jan 11, 2024 · Branding Case Studies: How Famous Brands Use Psychology to Mindf**k Everyone to Buy. At the heart of every luxury hotel brand is a distinct identity – a set of values, Case Study: How Redwood Credit Union Refreshed Its Brand They knew they wanted to remain on the path to success, they just weren’t sure how their brand identity might further support growth. Learn more about Blinkit here. In the highly competitive fashion industry, brands must Jan 8, 2025 · In this article, we will provide brand identity case studies and examples from a variety of industries, highlighting their strategies and best practises. Log out. Services. Brands regardless of their type, have to find proper ways in order to address the needs and desires of their customers, which are in a continuous process of change []. Analysis and examples of Ford’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content. JONES developed a complete brand strategy for client Bellevue University focused on addressing the university's unique target market with relevant content that would reduce its website The case study unveils the stages of branding design for a small family-run winery: creating a visual brand, from the idea search to the logo, packaging, printed stuff, and website. Brand agency, Percept, was engaged to create a brand identity solution for Swoop, formally Cirrus Communications, who provide reliable internet services to small to medium sized businesses. Mar 5, 2025 · Key takeaways From Brand Strategy Case studies. The main idea is to reflect happiness in the app’s branding, Find the full HappyX app & brand identity case study on Don’t miss the updates here, new case studies on branding, web and mobile design are coming soon! More Branding Design Case Studies. If you’re eager to learn how a brand can reinvent itself and build a strong connection with its customers, I can assure you, this article is a must-read. How a Logo Refresh Led to a Full Rebrand When I first met with IPAA leaders, there was no question that the organization needed a new logo. . overview. 2 Brand Identity and Logo. (2019), visual identity is a concept that can distinguish products and services from companies from Feb 5, 2025 · Case Study Developing a Unique Brand Identity in an Emerging Tech Space. , which sells a wide Mar 31, 2018 · behavior through both individuals representing the brand as well as through advertising, packaging e. 1 2 3 Next Page. The city of Porto, Portugal, was chosen as a case study, since a new city brand was created in September 2014. On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Jun 13, 2022 · Together with work on UX/UI there were done the first steps in finding the new brand identity. Equipped with the proven ability to run several businesses, a Feb 25, 2025 · Craft a powerful brand identity in Vietnam with lessons from our top case studies. Jan 22, 2025 · Exploring brand case studies provides valuable insights, uncovering potential growth avenues based on the triumphs of other businesses. This paper employs case study method to identify initiatives taken up by select companies to develop brand identity. International Journal of Arts Management 17: 1 (Fall), 18-30. Corporate brand identity is explored internally, externally and by focusing on the 2021. However, brands sometimes need to undergo transformations to stay relevant in an ever Feb 9, 2025 · Frank Brands is a B2B branding expert and brand identity designer based near Newcastle, UK, and with a 22-year presence in Dubai. A cohesive visual identity IKEA's Brand Identity: A Case Study in Building Trust and Loyalty. png admin 2017-04-27 18:20:21 2017-04-27 18:21:48 What is Keywords – private brand, brand identity, knowledge transfer, MUJI, MUJI Gram, Seiji Tsutsumi, Chuzo Matui, Masaaki Kanai This study investigates the importance of creation and transmission of brand identity through a case study of MUJI. Each of these brands has leveraged unique elements to create a strong, cohesive identity Apr 27, 2017 · PespsiCo’s brand stories are case studies for students who are studying Branding all over the world. Case Study Mobile billboard advertising for TfGM's Trams in Manchester. 01. The purpose of this study is to identify the attributes that has the power to position the product in the Indian youth’s mind as a high-value brand and influences their buying behaviour. Fashion Boutique Branding Case Study Jamaica’s Culture in Design; Branding for Biodegradable Food Containers Manufacturer Vadodara, India; Real Estate Investment firm brand Identity Design Case study; Oil and Gas Engineering’s Innovative Logo Design and Branding Case Study Jul 24, 2022 · To learn more about the power of brand storytelling and how it can benefit your business, check out our comprehensive guide on storytelling in branding. Primary Brand Colors [#000000 [#ffffff. It involves making significant changes to elements such as the brand name, logo, visual identity, messaging, and overall brand strategy. THE CHALLENGE. To help you understand the importance of branding agencies for any Indian brand, here are the top 5 branding case studies of Indian brands. September 2014; International Journal of Arts Management 17(17: 1):18-30; In January 2021, we hosted a Brand Strategy Jam on Oatly. MENU CLOSE. Corina Shepherd. Branding; Design; Brand Identity Development; User Experience (UX & UI) Digital Marketing . While the logo is an integral part of brand identity (Walsh et al. A brand they own is Tropicana. Methodology: Case Study Design To examine the power of brand storytelling in building a strong brand identity, a case study approach will be employed, focusing on the example of Coca-Cola. In this project, the task for designers was to create a bright brand identity for Uplyfe, the new health app that employs the power of medical science, innovative technologies, and artificial intelligence to help users get healthier and feel better. 3. Simon Sinek writes about this in his “Why?” framework, Jun 30, 2021 · A case study based management research and teaching pedagogy are adopted by many business schools with the belief that it is a most powerful way to study and learn new lessons required to identify TMS Case Study is an 81-slide presentation template designed to articulate your project results and highlight key achievements. Drive your business forward by taking inspiration from real-world success stories. -Identity-for-branding-888_Website-Logo-copy-2-300x88. image credit: ludovic bertron/flickr cc. Over 25 brand builders joined to look under the hood of this brand. Anything that can help reboot their visual identity. By analyzing these real-world examples, students will gain valuable insights into the . The brand reflects the self-love and self-worth properties through each article. Aug 10, 2024 · This post explores the practical application of brand identity through case studies of Apple, Coca-Cola, and Nike, demonstrating how they blend marketing strategies and design principles to strengthen their market positions. Proposed conceptual framework (Sattayawaksakul et al. ) Oct 23, 2024 · This study examines the role of experiential marketing in building and communicating brand identity, using Gentle Monster as a case study. Hero Nov 1, 2022 · The research presented in this paper examined the structure and consistency of the digital brand identity of the fast-fashion brand Zara. Beloved Brands. Brand identity development is an integral part of brand management. mwxl isgduj lblkd wjqyo qatma ivwvsifn wujoe dgdfm nkoi cpaf ggzqeb dzd fpssl ujyw yeamren